In this presentation, Liam Mucklow shares his "no-nonsense" approach to golf instruction and business growth. Liam challenges coaches to stop blindly trusting technology and equipment, and instead, focus on understanding the underlying science and testing everything on the lesson tee.
Liam breaks down his philosophy on making golfers "suck less" to increase engagement, how to properly structure lesson programs (Knowledge vs. Skill vs. Coaching), and why establishing a data-driven baseline is the only way to quantify your value as an instructor. Whether you are a coach looking to grow your business or a serious golfer interested in the mechanics of improvement, Liam’s insights on expectation management and KPI-driven coaching are invaluable.