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Golf Instruction Business Trends

A wide-ranging panel discussion on the business of golf instruction featuring some of the industry's most innovative voices:

• Parker McLachlin — PGA Tour winner, video membership platform

• Keith Scully — CEO of Golf Live, live virtual lesson technology

• Kelly Stenzel — Advisor for 8AM Golf / Golf Magazine / TrueSpec Golf

• Erica Larkin — Golf Digest Top 50, 150K+ Instagram followers, True Swing brand

• Baden Scharf — Co-founder of Skillest, 200K+ golfers served

• Suzy Whaley — PGA Master Professional, first female PGA of America president